We looked at what actually appears in UK search results across four programme searches — online MBA, online DBA, online PhD, and MBA for working professionals. Thirty-three top-ten results. Here is how often an agency like CareerSkale appeared.
Every winning result was a university or a large directory. Not one intermediary.
Plus the entire local map pack. And Google served no AI summary at all — the answer was left to the agencies.
You originally asked for /mba/ /dba/ /phd/. Those pages compete with
universities on the one thing universities cannot lose. So the site is built around candidacy instead —
eligibility, cost, duration, entry routes, choosing an institution.
Every page answers four questions: can you get in, what will it cost, how long will it take, and is it recognised. A university only ever answers those about itself. You can answer them across the whole market.
Only 1 of 7 claimed university partnerships is publicly verifiable. The plan turns that into an asset: a genuinely useful guide to how accreditation works and which registers to check.
No university writes that page — they only discuss their own status. No competitor writes it — it invites scrutiny of their own list.
The original brief asked for 120–180. On a domain with no ranking history, that volume reads as thin content and holds the whole site back. We build 65 well and expand once the first wave earns its place.
"How long does a PhD take" is searched 1,810 times a month in the UK and carries the highest commercial value of anything we found. Cost, funding and duration together are worth more than every programme page combined.
Eight sections, 65 pages. Click any section to open it and see every page and its web address.
What people in the UK actually type, per month.
“How long does a PhD take” carries the highest commercial value of anything we found — and it is a duration question, not a programme question.
The DBA cluster is the easiest to win: its main search terms are among the least contested we measured anywhere.
Fix the existing site, build the trust and service pages.
Institutions, directories, eligibility, cost.
Comparison guides and the honorary section.
Reassess with real data before adding more.
Most of the plan is waiting on facts only CareerSkale holds. Nothing here is a delay we can solve on our own.